Meet The Founder
For nearly a decade, I have lived and breathed the South West London property market. My career has been defined by a deep commitment to the neighbourhoods I know best, having personally navigated hundreds of successful sales and tenancies across the area.
I founded At Fifty because I believe moving home is a landmark life event that deserves more than a 'one-size-fits-all' corporate process. The name is a personal nod to my own start in the area; it was at Number 50 that my wife and I bought our first home, sparking a passion for this community that eventually led me to leave my role as a Director at a leading agency to build a truly boutique, director-led service.
When you work with me, you aren’t just hiring an agent; you are hiring a partner personally invested in your result. I believe clear, honest communication is the foundation of a successful sale, which is why I make myself available long after the high-street offices have closed.
Outside of property, you’ll likely find me enjoying a beer at one of our local pubs or cheering on the Harlequins at the Stoop - making the most of the community I’m proud to call both my home and my office.
Why sell with At Fifty
At Fifty was founded by me, and for almost a decade I have worked exclusively within the South West London market. I know the streets, the buyers, the values, and, crucially - how to extract the very best price in a competitive environment.
I believe a property like yours deserves the utmost attention and professionalism. That is why I personally handle every element of the sale: from the initial strategy and viewings, through negotiation, right the way to exchange and completion. Nothing is delegated. Nothing is diluted.
Having worked within traditional estate agencies, I have seen first-hand how properties are often passed from manager to junior negotiator, leading to inconsistent communication, poorly qualified viewings and missed opportunities. I understand how frustrating it is to have one of your most valuable assets represented by someone who doesn’t truly know it, or the market.
At Fifty was created to remove that frustration. You deal with one experienced professional throughout, with complete accountability, clear communication and a relentless focus on achieving the strongest possible outcome. I am available whenever needed and work proactively, not reactively, to drive momentum and maintain buyer competition.
By operating without a costly high-street office, I can reinvest where it genuinely matters: premium marketing, targeted buyer outreach and a bespoke strategy for your home, rather than overheads. This ensures your property receives maximum exposure to the right buyers, not just the most buyers.
The result is a highly personal, modern approach to selling property - designed to secure the best possible price, while delivering a smoother, more controlled and professional sale from start to finish.
