Privacy Policy
1. Who we are
[At Fifty Property Ltd] ("At Fifty", "we", "us", "our") is an independent estate agency operating in South West London. We are the data controller responsible for your personal data.
Company number: 16960258 (registered in England and Wales)
Registered office: Southfield Farmhouse, Western On The Green, OX25 3RG
Website: at-fifty.com
Email: rupert@at-fifty.com
Telephone: 07725750006
ICO registration number: C1866885
If you have any questions about this policy or how we handle your data, contact us at rupert@at-fifty.com.
2. The personal data we collect
Depending on how you interact with us, we may collect:
Identity and contact data - name, email address, telephone number, postal address.
Property and transaction data - details of a property you are selling, buying, or enquiring about; your requirements, budget and preferences; viewing feedback; and correspondence between us.
Verification data - where required by law, identity documents and proof of address (for example, to meet our anti-money laundering obligations).
Website and technical data - IP address, browser type, and how you use the Site, collected through cookies and similar technologies (see our [Cookie Policy]).
We collect this data when you contact us, submit an enquiry or valuation request through the Site, instruct us, view a property, or otherwise deal with us.
3. How we use your data, and our legal basis
Under UK data protection law we must have a lawful basis for using your personal data. We rely on the following:
To respond to your enquiries and provide our services (arranging viewings, valuations, marketing a property, progressing a sale) - on the basis of performing a contract with you or taking steps at your request before entering into a contract, and our legitimate interests in running our agency.
To meet our legal obligations - including identity checks and record-keeping under the Money Laundering Regulations and the Estate Agents Act 1979 - on the basis of compliance with a legal obligation.
To send you relevant property updates and marketing - on the basis of your consent, or our legitimate interests where you are an existing client, in each case with the ability to opt out at any time.
To operate and improve the Site - on the basis of our legitimate interests, and your consent for non-essential cookies.
4. Who we share your data with
We do not sell your personal data. We may share it with:
Service providers who help us run our business, including:
Spectre - our website host and platform provider;
Street - our customer relationship management (CRM) system, which stores our client and enquiry records;
property portals such as Rightmove, Zoopla and OnTheMarket, where you have asked us to market a property;
Professional advisers involved in a transaction, such as solicitors, conveyancers and surveyors, where relevant to progressing a matter you have instructed us on;
Regulators, law enforcement and other authorities where we are required to do so by law (for example, to comply with anti-money laundering rules).
These providers act on our instructions and are required to keep your data secure and use it only for the purposes we specify.
5. How long we keep your data
We keep personal data only for as long as necessary for the purposes we collected it for, including to meet legal, accounting and regulatory requirements. Records connected with anti-money laundering checks and completed transactions are generally kept for a minimum period set by law (typically five years from the end of the relationship or transaction), after which we securely delete or anonymise the data.
6. Where your data is stored
Your data is stored on systems provided by our service providers (including Spectre and Street). Where any provider processes data outside the UK, we take steps to ensure it is protected by appropriate safeguards recognised under UK data protection law.
7. Your rights
Under UK GDPR you have the right to:
access the personal data we hold about you;
request correction of inaccurate or incomplete data;
request erasure of your data in certain circumstances;
object to or request restriction of our processing in certain circumstances;
request portability of data you have provided to us; and
withdraw consent at any time where we rely on consent.
To exercise any of these rights, contact us at [email address]. We will respond within one month. There is normally no charge.
8. Marketing
You can ask us to stop sending you marketing at any time by contacting us at [email address] or using the unsubscribe link in any marketing email. Opting out of marketing will not affect any service communications necessary to progress a matter you have instructed us on.
9. Cookies
Our Site uses cookies and similar technologies. For details of what we use and how to manage them, see our [Cookie Policy].
10. Complaints
If you are concerned about how we handle your personal data, please contact us first at [email address] so we can try to put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection:
Website: ico.org.uk
Helpline: 0303 123 1113
11. Changes to this policy
We may update this policy from time to time. The current version is always the one published on the Site, with the date shown at the top.
This Privacy Policy is provided as a general template for an estate agency operating in England and Wales and should be reviewed against your specific business setup before publication.
Last updated: 7/7/26
